1. Introduction
SMS Data Ltd ("SMS Data", "we", "us", or "our") respects privacy and is committed to protecting personal data and business information. This Privacy Policy explains how we collect, use, disclose, store, and protect information when you visit our website, contact us, request access to our platform, complete verification, or use our products and services.
SMS Data Ltd provides data intelligence, risk analytics, onboarding workflow, verification workflow, and related technology services to business customers. Our services are intended for business use.
2. Company Information
Legal name: SMS Data Ltd
Company number: 67384392
Jurisdiction: Hong Kong
Registered office: RM 7B, One Capital Place, 18 Luard Road Wanchai, Hong Kong
Website: https://smsdata.net
Privacy contact: privacy@smsdata.net
3. Information We May Collect
Depending on how you interact with us, we may collect and process the following categories of information:
- Business contact information, including name, work email address, phone number, company name, job title, country, and message content
- Company information, including business name, registration details, jurisdiction, address, website, ownership or control information, and authorised representative details
- Account information, including username, account status, role, permissions, access requests, and authentication-related information
- Verification information, which may include identity information, identity document information, selfie or liveness data, address information, business verification documents, screening results, and verification status
- Platform usage information, including login activity, API activity, dashboard activity, workflow actions, case status, audit logs, usage volumes, and support history
- Technical information, including IP address, device identifiers, browser type, operating system, approximate location, referral source, cookies, and security logs
- Customer-provided data that business customers submit to the platform for data intelligence, risk analytics, onboarding workflow, or related processing
4. How We Use Information
We may use information for the following purposes:
- To operate, provide, maintain, and improve SMS Data Ltd products and services
- To review customer applications and manage platform access
- To conduct business verification, identity verification, sanctions screening, fraud prevention, account review, and compliance checks
- To provide data intelligence, risk analytics, workflow tools, reporting, API access, and customer support
- To secure our website, platform, systems, accounts, and data
- To monitor usage, investigate suspicious activity, prevent misuse, and enforce our terms
- To communicate with customers, prospects, users, and authorised representatives
- To respond to enquiries, support requests, compliance matters, and privacy requests
- To comply with legal, regulatory, contractual, accounting, audit, and recordkeeping obligations
- To protect the rights, safety, and legitimate interests of SMS Data Ltd, our customers, users, service providers, and others
5. Verification and Third-Party Providers
SMS Data Ltd may use trusted third-party service providers to support identity verification, business verification, document checks, liveness checks, sanctions screening, fraud prevention, hosting, analytics, security, customer support, and compliance workflow processing.
These providers may process information on our behalf or as otherwise described in their applicable terms and privacy notices. We take steps intended to ensure that service providers process information for authorised purposes and subject to appropriate contractual safeguards.
6. Customer-Provided Data
Business customers may submit data to SMS Data Ltd for processing through our platform. The customer is responsible for ensuring that it has the legal right, notices, consents, and other grounds required to provide such data to SMS Data Ltd and to use our services in connection with that data.
SMS Data Ltd processes customer-provided data to provide the requested services, support customer workflows, secure the platform, prevent misuse, and comply with applicable obligations.
7. Legal Bases for Processing
Where applicable law requires a legal basis for processing personal data, we may rely on one or more of the following bases:
- Performance of a contract or steps taken before entering into a contract
- Compliance with legal obligations
- Legitimate interests, including platform security, fraud prevention, customer review, service delivery, risk management, business operations, and enforcement of our terms
- Consent, where required by law or where we request it for a specific purpose
8. How We Share Information
We may share information with:
- Service providers that support verification, hosting, infrastructure, security, analytics, communications, support, payment, legal, accounting, and compliance functions
- Business customers, where information relates to their authorised account, users, workflows, or submitted data
- Professional advisers, including lawyers, auditors, accountants, and insurers
- Authorities, regulators, law enforcement, courts, or other parties where required by law or where necessary to protect rights, safety, or security
- Parties involved in a business transaction, such as a merger, acquisition, financing, restructuring, or sale of assets
We do not sell personal data as a standalone product.
9. International Transfers
Information may be processed in countries other than the country where it was collected. Where required, SMS Data Ltd takes steps intended to protect information transferred internationally, including through contractual safeguards or other lawful transfer mechanisms.
10. Data Retention
We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including service delivery, customer relationship management, verification, fraud prevention, platform security, dispute resolution, audit, accounting, legal compliance, and enforcement of our terms.
Retention periods may vary depending on the type of information, the purpose of processing, customer instructions, legal requirements, risk considerations, and operational needs.
11. Security
SMS Data Ltd uses administrative, technical, and organisational measures designed to protect information against unauthorised access, loss, misuse, alteration, and disclosure. No system can be guaranteed to be completely secure, and customers and users are responsible for protecting their own login credentials and access devices.
12. Your Rights
Depending on your location and applicable law, you may have rights to access, correct, delete, restrict, object to, or request a copy of your personal data. You may also have the right to withdraw consent where processing is based on consent.
To make a privacy request, contact privacy@smsdata.net. We may need to verify your identity or authority before responding to a request.
13. Cookies
Our website may use cookies and similar technologies for website functionality, security, analytics, and performance. For more information, please review our Cookie Policy.
14. Children
SMS Data Ltd services are intended for business use and are not directed to children. We do not knowingly collect personal data from children through our website or platform.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we make changes, we will update the effective date and publish the revised policy on our website.
16. Contact
For privacy questions or requests, contact SMS Data Ltd at privacy@smsdata.net.